The Main Project—Final & Phase 04 (Evaluation)

Overview:

Through research, you will determine which areas of art and design practices would benefit, if not thrive, from transformation using the appropriate technology. Consult your lecturer to see which ones are appropriate for turning into a project.

Design a piece of artwork that explores the last decade of art and design transformation through technology, highlighting the link between past and present. The design will be a tribute to one of the artists and related creative practices that you have researched during the class activities. Make the design engaging and informative, providing a pleasant experience to your intended audience. Do the design both in traditional (print) and modern (digital) medium.

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Research Highlights:

—Es Devlin

• Es Devlin, is an artist and stage designer, known for her out-of-the-box ideas that were brought to life in different stage designs.

• She fuses different elements such as music, language, lighting, and sculptures in her work.

• In doing this, she taps into different perspectives and understandings to perfectly relay the concept of the event itself.

—Technology: Then & Now

• The main difference with Es Devlin’s work then and now is the advancement of technology.

• She used gadgets in her designs to explore different concepts and ideas.

• With the advancement in technology, Es Devlin is able to put out more of her ideas into action, making them exist in material form.

• With this in mind, the application of technology could be beneficial as they act as a bridge for the physical and digital design realm.

—Field of Specialism

Graphic Design

• Today’s graphic design workflow combines the different forms of visual communication done in the past. From typography to colours, these elements play a significant role in creating practical and appealing visual designs.

• It could also be said that other forms of creative practices, such as architecture, illustrations, and stage design, play a significant role in developing graphic design concepts, theories, and art styles.

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Ideations:

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Final:

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Evaluation:

I am quite satisfied with the final work that I have created. However, if there was extra time and resources, I would like to be able to explore more different materials that could be used for the project.

There are several challenging aspects of the project. Creating the digital design of the model could be considered as one of the challenging parts of the project. It is needed to have several ways of creating the digital design itself. Not only does it affect one part of the design plan, but the whole design and design process could change and be affected as well. While creating the digital design, it is also required to think about the physical execution process. Another challenging aspect of the project is creating the physical model of the design. It requires thorough planning of the design measurements, as well as getting the right materials in order for the physical model to reach or exceed the expectations. Due to it being hard to further visualise the model when technology, or lighting, is added to the physical model, it may result in a totally different product, which may be positive or negative.

From this project, I realise that it is important to have knowledge of “outside” topics other than art and design. These topics could help generate more ideas and concepts to explore or be a part of the production aspect and provide a more efficient and effective process.

If there was a similar project in the future, I would like to have time to research and explore the materials and find which will work best for the project. If I had to make a 3D model as well, I would like to try other forms of creative techniques and media which could replace the work process I did for this project.