Exercise #3—Typeface Design

• Design following letters according to the given theme—active

• Choose appropriate colours and finishing

• Elaborate the reason behind each decision

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Reasoning:

I see the word 'active' as the idea of constant movement as it represents the idea of activity due to the need for movement. The idea of active also seems like a casual action. With this in mind, I decided to represent the idea of constant movement using slanted, curved, or blurred lines. To represent the idea of being a casual action, the use of minimalistic lines and sans serif would be appropriate for this keyword.

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Idea #1—Outlines of the letters

Idea #2—Slanted Lines

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Progress:

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Feedback:

• Create a new form of the letter instead of following the template (Helvetica)

• Add some curved lines at the end

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Final:

I decided to go with the second idea because it represents my idea of 'active' better. The design is able to portray the concept of a casual action and being in constant motion. I used the colours yellow and orange to represent the energy used when being active as these colours exude the feeling of being energized.

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